SA《中国2019智能音箱用户调查》报告：小米第一，认知度71%( 三 )_看多了手机的资讯

Strategy Analytics报告原文：

Smart Speakers in China: 63% of Non-owners Will Buy One Within Next 12 Months - Strategy Analytics

BEIJING--(BUSINESS WIRE)--The exploding popularity of smart speakers in China is confirmed by findings from the latest Strategy Analytics consumer survey. The report 2019 Smart Speaker User Survey – China Results found that 63% of people who do not currently use a smart speaker plan to buy one within the next year. Another 22% say they will purchase a smart speaker later on suggesting that smart speakers overall should reach at least another 85% of the population. The study is based on a survey of 1044 users of smart speakers carried out in July and August 2019.

Strategy Analytics estimates that there are currently around 35 million households with smart speakers in China. Existing users have extremely positive attitudes towards the devices with nearly 90% of people saying they are much more useful than they had expected. 59% of Chinese users say that they can't imagine living without a smart speaker.