化妆品|游戏和化妆品，能搞出关系吗？消费者|产业报告|游戏|行业|超

<br /> 文章图片 <br /> <br /> 为了强化游戏角色的形象色彩， MAC还邀请了当时炙手可热的五名火箭少女成员COS成这几名英雄，与口红“同台出演” ，强势撩动年轻女性的心弦。<br /> 将游戏角色与产品特点结合在一起，能通过更有趣的方式去传达产品的卖点，从而给消费者留下更加深刻的印象。<br /> 采用虚拟代言人，让角色为产品发声 <br /> 选用游戏虚拟人物作为产品形象代言人，除综合成本比传统明星更低之外，也能带来粉丝接触度更低的门槛。在宣传上，也显得更加新鲜有趣。<br /> 吉列与腾讯游戏《穿越火线》手游进行赛事与产品全方位深度合作，初次合作便采用了虚拟形象代言人的方式。在更久之前，巴黎欧莱雅也曾跟网游游戏《阴阳师》联名合作，推出了一款名为海水仙的定制礼盒，并将游戏中的“式神”角色作为产品代言人。<br /> 让消费者心爱的游戏角色为产品发声，能够更加轻易博得消费者对产品的喜爱。<br /> 联名老游戏，触动消费者情怀 <br /> 如果品牌想要在情感营销上做到更深层次，那么联名老游戏或许是最好的选择。<br /> 日本某品牌便曾经跟《超级马里奥》合作，推出联名款化妆品，在产品包装上使用了很多“马里奥”的经典元素，让消费者一拿到这款产品，就立马回忆起小时候玩《超级马里奥》时的愉快时光。<br /> <img alt="化妆品|游戏和化妆品，能搞出关系吗？" onload="javascript:ImgReSize(this)" src="https://p0.itc.cn/q_70/images03/20220213/bffd161bcf194de4afe25a75e37ab099.jpeg" /> <br /> 文章图片 <br /> <br /> 跟美加净的大白兔唇膏一样，消费者童年时期的回忆，总能在最短的时间内直击她们的内心。品牌跨界老游戏，勾起消费者的旧情怀，也容易给消费者留下良好的品牌形象。<br /> 在2022年，游戏元素还将会更加大放异彩，化妆品作为可以愉悦消费者身心的品牌，完全能在这个领域大展拳脚。<br /> advertisement <br /> 每天告诉你，美妆资讯。<br /> 关注视频号360化妆品网。<br /> ◆◆◆◆◆ <br /> ▼点击关键词，更多精彩内容▼ <br /> 品牌 <br /> 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