It's hard for Gaby-Luise Wüst to take the helm of Audi China( 六 )

Subsequent events have also proved that. At the end of August 2017, Audi announced the biggest management reshuffle in years, with the firing of four directors, including Voggenreiter. At the time, Voggenreiter was accused of “failing to deal well with Chinese dealers and resigned“; People familiar with the situation said that Voggenreiter had nothing to do with dealers in China! It was only after he became a director that many dealers learned that he had worked in China. More opinions hold that Voggenreiter, as a director in charge of marketing and sales, especially in charge of the Chinese market, should be more responsible for his active promotion of the so-called “re-joint venture“, and pay for Audi’s being overtaken by Mercedes-Benz and BMW in China.

Joachim Wedler, Mr Feng‘s successor, despite his previous role as head of Audi‘s product line strategy , and having experience at companies such as FAW-Volkswagen, has remained a “recluse” as President of Audi China. Apart from appearing on behalf of the Audi brand at major events, he rarely even met the media alone during his three-year tenure.

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