It's hard for Gaby-Luise Wüst to take the helm of Audi China( 三 )

Gaby-Luise Wüst , the fourth Audi China President

For Thomas Owsianski became Audi‘s new President in China just on Oct. 1 last year , as soon as the personnel change was released, it was questioned by people in the industry. “Audi China‘s sudden change of leadership in just nine months is a sign of the challenges it is facing“, an industry expert said regretfully, “The ‘re-joint venture‘ event of Audi three years ago directly triggered a huge change in the pattern of China‘s premium car market. Audi has gone from being far ahead to being neck and neck with Mercedes Benz and BMW. Audi has lost nearly all of its three-decades lead in the Chinese market , and damaged the brand itself.”

Audi China President — An almost non-existent

The “Audi China President“ has always been an almost non-existent presence.

As the first President of Audi China, Dietmar Voggenreiter ,who joined Audi in 2002 and took charge of Audi‘s business development in China since 2007 ; From 2009 to 2015, he became the first general manager of Audi (China) enterprise management co., LTD.

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