It's hard for Gaby-Luise Wüst to take the helm of Audi China( 五 )

In terms of personnel, the foreign side is Werner Eichhorn ,known as “Audi‘s best salesman in the world”——who was responsible for sales in European market (except Germany) and Chinese market——to be the head of Audi‘s business division. In return, China has sent its best marketing team.

At the time, it was reported that Eichhorn and his Chinese partner had “basically spun off the main Audi operations in China, which were run by Audi China, into the joint venture. But without a specific business, audi China is almost an empty shell.“ It was also reported that during this period, Voggenreiter repeatedly asked FAW-Volkswagen‘s Audi division to renegotiate some issues, and envisaged “transferring the import of Audi cars, after-sales service and some purchasing rights to Audi China“, but all the requirements were “strongly opposed“..

Thus, Audi‘s Chinese President has little to do with its rapid growth in the Chinese market since 2006. If there must be some “Relationship“, it will be the efforts of Eichhorn and its Chinese partners that made the Chinese market upgraded from the fourth largest market of Audi in the world to the first largest market,as well as to support Dr. Voggenreiter to become a member of Audi‘s board of directors and responsible for marketing and sales.

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