It's hard for Gaby-Luise Wüst to take the helm of Audi China( 四 )
In July 2015, Voggenreiter was about to step down and transferred back to his headquarters in Germany. At the time, Audi put it roughly this way: in his nearly nine-year tenure since 2007, when Dr. Voggenreiter took over Audi‘s China operations, the Audi brand has seen a sevenfold increase in annual deliveries in the Chinese market. In 2014, Audi sold 575,000 cars in China. Of the 3 million vehicles sold, 2.5 million were sold during his tenure.
Since then, Voggenreiter , who has been promoted to Audi global marketing and sales director, has on various occasions, relishes the fact that he has been working in China for nine years and that Audi has “gone from 60,000 to 600,000 cars“ in the Chinese market.
However, the fact is that since January 2006, before Mr. Feng took charge of China affairs, both shareholders have established the Audi business division under FAW-Volkswagen, which is relatively independent in terms of finance and sales, and is responsible for the sales of domestic and imported Audi cars and the brand construction of Audi.
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