It's hard for Gaby-Luise Wüst to take the helm of Audi China

科技频道提示您本文原始标题是:It's hard for Gaby-Luise Wüst to take the helm of Audi China 来源:经济日报-中国经济网 张宇星 王跃跃 张羽

As President of Audi China, Wüst's responsibilities go far beyond marketing and sales to "focus on partnerships, brand management, products and dealers. She will also enhance functions and operational opportunities in other core businesses, including technology development, digitisation and networking……Audi should not only maintain the joint venture with FAW, but also "re-joint venture" to open up the second “battle field”. If this "partnership" can be handled well, it will be regarded as a miracle!

There seems to be a "pattern" in the tenure of Audi's President in China. The first one, Dietmar Voggenreiter, worked for nine years;His second, Joachim Wedler, served for three years. The worst part is the third term, Thomas Owsianski is just nine months……We believe that the fourth President of Audi China - Wüst will not only have a few months. So, how can Wüst accomplish in this highly anticipated position?

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